With Sara and Lara’s baskets we have the first true farm-to-table service in Egypt, differentiated because it also operates on its own organic farm and offers a comprehensive weeks supply of fresh produce, both organic and premium. Although it’s difficult to reproduce the full value chain that our business provides, we view competition as a good thing because it grows the market of healthy and organic produce. Our goal is to be the best that we can be rather than to beat someone else.

Everyone aspires to eat healthy food that’s fresh, organic, and healthy

Read the full article here